Resident
Once, businesses believed that simply gathering customer data was all they needed to do. But in today’s world, precise information is identified, analysed and incisively applied to deliver true competitive advantage. In short, there’s no more, viable alternative than customer insight.
At Ivy Ventures, we’re here to redefine consumer databases and there potential. We begin by taking your customer data and analysing it — mapping it across our RESIDENT product to profile it, model it and create your target audience. We will provide you with an accurate market profile and details of where, why and how to engage with your new and existing customers.
It all begins with insight
Once, businesses believed that simply gathering customer data was all they needed to do. But in today’s world, precise information is identified, analysed and incisively applied to deliver true competitive advantage. In short, there’s no more, viable alternative than customer insight. With RESIDENT, we’re able to harness the power of data to deliver a bespoke process with added value throughout. We can provide the transformational steps to achieve optimum returns on investment – and meet your unique business requirements. RESIDENT is unlike other products of its kind on the market as it has no data supplier hierarchy, which often compromises data integrity.
More than just data
RESIDENT is fully compliant with industry data regulations and fully permissioned for direct marketing purposes – bringing together the best available insurance, utility, lifestyle and transactional data sources, which are benchmarked on an annual basis to ensure data accuracy, quality, coverage and depth. With over 400 variables available, used for modelling and profiling, we can accurately identify prospects, enrich existing customer and prospect data, enhance cross sell and upsell campaigns and enable audience segmentation to aid proposition, incentive and channel led directives. 52 million consumers; 400 attributes; endless possibilities.
By putting people first, we’re able to make consumer data work harder for you, and unlock its true power to deliver tangible business outcomes. We are more than just a data provider, we’re able to deliver a full-service data consultancy that’s tailored precisely to your objectives.
RESIDENT is unlike other products of its kind on the market as it has no data supplier hierarchy, which often compromises data integrity.
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